Porsche Picks Turo for Official Peer-To-Peer Car Sharing Partner Pilot

Ars Technica – September 12, 2018

The experience of renting a Porsche through the peer-to-peer car sharing platform Turo is about to get an upgrade. On Tuesday, Porsche and Turo announced a new pilot program, one of a number being tried by the German OEM as it—along with the rest of the auto industry—wraps its head around the ever-changing mobility landscape. Porsche is popular on Turo; the marque is the fourth most commonly searched on the platform. And Porsche is popular at Turo; CEO Andre Haddad describes himself as a lifelong enthusiast. The pilot, appropriately called Porsche Hosts, launches in Los Angeles and San Francisco early in October. It’s open to Porsche-owning hosts in either city, provided they meet certain criteria—their feedback rating, a long tenure on the platform, and so on.

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