Chinese Umbrella-Sharing Startup Loses Most of its 300,000 Umbrellas in Three Months

The Verge – July 10, 2017

The sharing economy has made it easier for communities to peer exchange anything from a spare bedroom in your house to car rides and bicycles. But the model doesn’t work for everything, as one umbrella-sharing startup learned the hard way. Just under three months after launch, China-based E Umbrella has reportedly lost almost all of its 300,000 umbrellas available to rent across 11 Chinese cities.

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