BMW ReachNow Shuts Down ‘Corporate Fleet’ Pilot but Still Exploring Enterprise Business Opportunities

GeekWire – June 30, 2017

BMW is shutting down its “corporate fleet” pilot in Seattle, but the company continues to explore new ways to expand its ReachNow car-sharing service to enterprise clients. ReachNow launched its first “corporate fleet” program this past March at the 8th & Olive office building, giving 1,000 employees who work in the building access to an exclusive on-demand fleet of BMW 3 Series and MINI Clubman ReachNow vehicles, 24 hours a day, seven days a week.


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