Automakers Race to Get Ahead of Silicon Valley on Car-Sharing

The New York Times – June 8, 2017

The BMW ride-sharing service, ReachNow, represents the latest effort by a car manufacturer to get a grip on the technological trends that could disrupt their businesses by making vehicle ownership — and eventually even drivers — unnecessary. BMW and Daimler, maker of Mercedes-Benz, are two of the most aggressive carmakers building their own “mobility services” to prevent Silicon Valley’s upstarts from keeping all the spoils themselves.


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