Car-Sharing Startups BlaBlaCar and Turo Use NonTraditional Strategies to Boost Usage

Skift – April 6, 2017

BlaBlaCar and Turo, long-distance carpooling platforms based in Paris and San Francisco, respectively, each face a problem in boosting consumer usage. Distribution deals, such as being listed on aggregators or online travel agencies in exchange for paying a commission, and search engine marketing, which requires buying ads that may not result in transactions, are both expensive ways to generate demand. The two well-funded companies have instead chosen alternative routes to build consumer usage of their marketplaces.

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