The term sharing economy usually describes a peer-to-peer marketplace for goods and services. The most successful example of a company utilizing the sharing economy is Airbnb. They are a multi billion dollar hotel company that does not own a single hotel. They are in the news everyday for things like raising money or expansion. After reading that you can rent your home or apartment out to earn extra money people ask why they cannot do the same thing with cars? Well, you can, but no company has yet reached the level of success with that model like Airbnb has. The two main companies in the space are Turo and GetAround. Both raised capital from major investors. And their business model is a peer-to-peer car rental marketplace. Neither are break away winners though. It seems there is a new player who is entering the market soon who has their eyes set on that goal. Helbiz, started by Salvatore Palella, plans to launch next month.