The onslaught of the sharing economy, in particular, the rise of Airbnb, should have put Marriott and Hilton on the defensive. Whether renting a hip studio in Manhattan for a night, or a week-stay in a historic Chateau in Southern France, Airbnb prides itself for connecting people to authentic travel experiences, at any price. With its latest acquisition of the vacation-home rental company Luxury Retreats, Airbnb is poised to eclipse the two hotel chains.
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