In Seoul, a New Sharing Economy Takes Hold – One That Leaves Uber and Airbnb in the Cold

Quartz – February 13, 2017

Rather than pander to global tech companies, Park said his sharing economy vision centers on “restoring a sense of community” from Korea’s traditional past and fostering local startups. His signature Sharing City project, launched in 2012, assists Korean startups like Airbnb clone BnBHero, which even mimics the Silicon Valley company’s previous website design, and SoCar, a car-sharing platform that has attracted 2.5 million users since 2011.

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