Car companies want to sell as many cars as possible. This is an indisputable fact. But lately they’ve been trying to speak the language of a post-ownership future. They see Uber and Lyft and the trend of more people moving to cities and abandoning their cars, and they’re anxious. They know there is a problem with too many cars on the road and too much traffic and pollution. So they decided to lean into the “mobility” trend and see where it takes them. Ford spun off its own LLC. General Motors launched a car-sharing company. Nearly everyone started overusing terms like “transportation as a service” and “smart cities” without really explaining what they meant or how this is a sustainable business.