The Gig Economy Has Become a Management Strategy

Quartz – January 17, 2017

For years, pundits have discussed the impact of Uber and the “gig economy” on the labor force. But the small batch of tech startups that ensure San Francisco’s elite never need to take the bus, or travel for a breakfast burrito, involve, by most estimates, less than 1% of the US workforce. The real impact of the gig economy looks much more like Wonolo and similar on-demand labor startups who provide workers not for individual neighbors, but for companies. It is not a category of businesses, but a management strategy for an increasingly contingent workforce.


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