Why People Trust Sharing Economy Strangers More Than Their Colleagues

EconoTimes – December 21, 2016

With the use of some key digital features, trust is being built between people that have never met each other. In fact, research I’ve carried out shows that, when they are designed well, sharing economy services can build greater trust between strangers than you’d expect between colleagues. These were the findings of recent research into people that use the ride-sharing platform BlaBlaCar. The service is generally used for city-to-city travel across the world. It connects drivers and people who need a ride, bringing hitchhiking into the digital age.

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