VW’s Moia Brand Goes After Uber, Apple With Electric Shuttles

Bloomberg – December 5, 2016

Moia, Volkswagen’s 13th brand, will initially focus on ride-hailing and car-sharing and will roll out its services in two European cities next year before possibly expanding to other regions. Moia aims to be one of the world’s three biggest mobility providers and to generate revenue of “a couple of billion” of euros in a few years, Ole Harms, the Volkswagen unit’s head, told reporters.

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