Neiman Marcus Partners With Rent the Runway To Attract Much Needed Millennial Consumers

Forbes – November 22, 2016

Karen Katz, the brilliant, imaginative President and CEO of Neiman Marcus embraced the future by bringing a fashion rental concept to the in-store environment. This is revolutionary and disruptive to the traditional sales concept. Rent the Runway, an online company that rents designer apparel and accessories, will now service customers in the plush Neiman Marcus environment. The first Rent the Runway unit was recently opened at Neiman Marcus in Union Square, San Francisco.

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