How a Traumatised Dog Inspired a Sharing Economy Business

The BBC – November 8, 2016

Before Aaron Hirschhorn went travelling, he put Rocky, his beloved golden labradoodle, into kennels. “But I came back to a $1,400 bill and my dog hiding under my desk, clearly traumatised, for about three days,” he says. So he decided to start a company, Santa Monica-based DogVacay, to match travelling dog owners with host families, instead of traditional kennels. This is just one of many similar businesses that have sprung up in what’s becoming known as the sharing economy.

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