The Uber-Lyft Rivalry Just Took and Unexpected Turn

Vanity Fair – November 2, 2016

GM’s 10-month-old car-sharing division, Maven, will begin letting Uber drivers rent cars by the week, both companies announced Tuesday. The new pilot program, which is rolling out in Uber’s hometown of San Francisco, is just the latest addition to Uber’s slate of leasing and car-rental options for drivers, which include similar deals with Hertz and Enterprise.

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