Can Collaborative Consumption Also Benefit Product Manufacturers?

Circulate – September 22, 2016

The growth of collaborative consumption (also known as the sharing economy) as a trend, is often associated with start-ups and individual entrepreneurs, and the benefits are considered from an individual user (formerly consumer) perspective. However, a new report produced by researchers in the United States and China has found that there are significant profit-making benefits for manufacturers that adjust prices and product design to fit in with sharing behaviour.

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