How GM’s Maven Car Sharing Service Got to Over 4.2M Miles Driven in 7 Months

TechCrunch – August 24, 2016

In January, GM did something somewhat unusual for a company founded in 1908 – it began a car sharing operation, offering customers a fleet of new vehicles on-demand, for use in exchange for an hourly fee. The car sharing company GM started, Maven, began in earnest in earlier this year as a 40 person operation, tiny relative to GM’s overall 216,000 employee organization, but in only around seven months, it has managed to expand to five U.S. cities, with over 5,000 registered members and 4.2 million miles driven.

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