This Startup Is Applying Customers’ Online Reputation To Real Estate And Insurance Deals

Forbes – May 13, 2016

What if reviews and ratings from a range of online platforms are harvested and collated? Well, what you have then is a data set that can be used by businesses of all kinds to assess potential customers and offer better service or cheaper prices to those who are well thought of by their peers. That’s the concept behind Traity, a Spanish startup with offices Barcelona, Madrid and now California.

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