New Ford Leasing Program Lets Friends, Neighbors Share a Car

Fortune – April 8, 2016

Ford has started a leasing program that lets a group of people share ownership of a car, a move that reflects a broader trend among major automakers to find new ways to attract customers. The pilot leasing program, called Ford Credit Link, was announced alongside several other initiatives at the North American International Auto Show in Detroit in January. The effort is part of the company’s so-called Ford Smart Mobility plan that involves building cars with more Internet connectivity, experimenting with ride sharing, and crunching data from car sensors to learn more about how people travel.

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